| BUS 396 | Consumer Insights | 4 |
| or BUS 418 | Listening to the Customer | |
| BUS 453 | Digital and New Media Marketing | 4 |
| BUS 459 | Social Media's Role in Integrated Marketing Communications | 4 |
| or GRC 420 | Graphic Communication in Integrated Marketing Communications | |
| or JOUR 415 | Senior Project: Public Relations Practicum | |
| GRC 338 | Web Development and Content Management | 4 |
| or GRC 377 | ||
| or JOUR 390 | Visual Communication for the Mass Media | |
| JOUR 312 | Public Relations | 4 |
| JOUR 331 | Contemporary Advertising | 4 |
| JOUR 342 | Public Relations Writing and Editing | 4 |
| Total units | 28 | |
Integrated Marketing Communications Minor
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